Post-It:Unspoken Thoughts
In professional settings, we constantly filter what we say. Our honest reactions and thoughts often stay unspoken because saying them out loud feels risky. There’s no easy, socially acceptable way to react to these moments, even though everyone experiences them.
The Problem
This campaign positions Post-it notes as an outlet for the things people want to say but probably shouldn’t. By turning unspoken workplace thoughts into handwritten notes, the ads highlight Post-it as a tool for expression.