Thermacell: Cold Shouldered
Thermacell makes mosquito repellent technology that protects outdoor moments with ease. This campaign builds on that by introducing a mosquito mascot, created using AI as a creative tool to make on brand visuals that bring the product to life.
The Brand
Mosquitoes do not just exist in the background, they show up where they are not wanted and disrupt the experience. The big idea focuses on exclusion instead of protection, showing the mosquito as the one thing that doesn’t make it in your backyard.