Jeep: The Detour
The Problem
Even though Jeeps are built for the wild, most of them spend their lives on paved roads and in grocery store parking lots. This speculative campaign is designed to remind owners of the true capability of these vehicles.
The Solution
Through this campaign, I wanted to demonstrate the escape that these cars offer. By showing the bright red jeep in off-road landscapes, the visuals create a contrast to the everyday environments where the ads would be positioned.
The Results
This billboard campaign disrupts the daily idea of driving Jeeps on paved roads. The ads remind them that their next adventure is only a key turn away.