Bong Pong: The Ultimate Party Game
Collaborators: Jax Kordes
The Brand
Bong Pong is a cannabis friendly party game brand designed to make cannabis social. Inspired by the familiar format of beer pong, it replaces alcohol with cannabis to create a more intentional, inclusive, and shared group experience.
Bong Pong was originally expected to appeal to younger adults, but early sales showed strong interest from older audiences who connected with the nostalgia of the game. This left a broader, underserved group looking for social, cannabis friendly games that fit more than just traditional party scenes.
The Problem
This campaign framed Bong Pong as a modern twist to a familiar classic rather than a niche party product. The result is a cannabis-friendly game that feels nostalgic, approachable, and flexible enough to fit everything from casual hangouts to full-scale parties.